Media personality and entrepreneur Paris Hilton has spoken about her lasting influence on early 2000s fashion, expressing pride in her role as a trendsetter during the Y2K era.
Hilton, who was a defining figure in fashion and pop culture throughout the 2000s, said she feels “so happy and proud” to see her style continue to inspire modern trends.
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Speaking to People, she said, “It makes me so happy and proud,” adding, “I am the one who really created Y2K fashion, so it’s just so much fun to see so many people wearing looks that I’ve worn, and seeing on all the biggest designers’ mood boards, pictures of me.”
The Y2K fashion aesthetic—characterised by bold accessories, maximalist styling, and playful, hyper-feminine elements—has seen a major resurgence in recent years, driven in part by influencers and digital culture.
Hilton also highlighted the transformative role of social media in shaping the fashion industry and personal branding.
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“It’s definitely changed the game in so many ways,” she said. “I love how we all have our own platform, so we’re able to show our truth instead of having the media control everything; people can really take agency to create a brand as well.”
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Beyond her fashion influence, Hilton has built a successful career as a businesswoman, leveraging her early fame and association with the Hilton hotel legacy to establish a global personal brand.