Anna Wintour is not in the new film, yet she has become a central figure in its promotional campaign. The longtime Vogue editor is featured on the cover of the magazine’s latest issue, which is dedicated to the sequel. This move underscores her enduring cultural influence, decades after the original movie’s release.
The cover story is framed as an in-depth interview with Wintour about the legacy of “The Devil Wears Prada.” It arrives as the sequel, starring Meryl Streep and Anne Hathaway, generates significant anticipation. The strategic placement blurs the lines between the fictional editor Miranda Priestly and the real-life icon.
Wintour’s prominence in the press tour has notably overshadowed the film’s actual stars. Streep and Hathaway presented together at the Oscars, but that moment was not the campaign’s focal point. The narrative has instead been dominated by Wintour’s curated participation and this high-profile Vogue feature.
The original 2006 film was loosely inspired by Wintour’s formidable reputation in the fashion industry. Her decision to now engage so publicly with the sequel marks a significant shift. It reflects a calculated embrace of the character long associated with her.
Industry observers see the cover as a masterstroke of modern publicity. It merges film promotion with fashion authority, ensuring discussion spans both entertainment and media circles. The tactic generates buzz that a traditional marketing campaign might not achieve.
This collaboration also highlights the evolving relationship between Hollywood and high fashion. Media empires are increasingly leveraging their iconic leaders as brand ambassadors. Wintour’s cover solidifies her status as a crossover figure whose influence extends far beyond magazine pages.
The result is a press tour where the most powerful presence is behind the scenes, not on the screen. Anna Wintour’s Vogue cover ultimately serves as a powerful reminder of her lasting impact on popular culture.