Sydney Sweeney Faces Fresh Backlash
Sydney Sweeney has found herself at the center of another online debate following her latest advertising collaboration.Luke Evans Shares Heartbreaking Details of Tim Curry Final Days
The 29-year-old actress recently joined forces with sports trading app Novig. Earlier this week, she shared a promotional post for the brand on Instagram.
“Just sports @novig,” Sweeney wrote in the caption.
However, the advertisement quickly attracted attention for its sensual presentation. As a result, several social media users criticized the actress over her choice of projects and the way she appeared in the campaign.
Fans React to Sydney Sweeney’s New Advertisement
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Shortly after the promotion gained traction online, users flooded the comments section with criticism.
“Why is no one understanding how disgusting this is,” one person wrote.
Meanwhile, another user compared Sweeney with fellow actress Zendaya, writing, “Zendaya didn’t have to do all of this to stay relevant.”Kylie Jenner Cosmetic Surgery Plans Get Timothée Chalamet Support
A third commenter simply described the campaign as “pathetic.”
At the same time, another user questioned Sweeney’s status as an A-list actress and compared her with stars including Emma Stone and Natalie Portman.
The mixed reaction has once again placed Sweeney under intense scrutiny on social media.
Sydney Sweeney’s American Eagle Controversy
The latest backlash comes after Sweeney faced widespread criticism over her 2025 American Eagle campaign.
The advertisement centered on the slogan “Sydney Sweeney has great jeans.” However, the wordplay between “jeans” and “genes” led to accusations that the campaign referenced eugenics.
The campaign also discussed physical traits such as hair and eye color. Because Sweeney has blonde hair and blue eyes, some critics argued that the imagery carried troubling racial implications.
American Eagle and Sweeney’s campaign became a major online talking point at the time, with the debate spreading across social media.
Sydney Sweeney’s Next Major Project
Meanwhile, Sweeney continues to build her acting career despite the latest controversy.
The actress recently wrapped filming for Netflix’s live-action Gundam movie in July 2026. The film does not yet have an announced release date.
Sweeney will star alongside Noah Centineo, Jason Isaacs and Michael Mando, among others.
Therefore, while her advertising choices continue to generate debate, her acting career remains busy with major upcoming projects.
For now, the Novig campaign has added another chapter to the ongoing conversation surrounding Sweeney’s public image and brand collaborations. Nevertheless, the actress continues to attract significant attention both on screen and across social media.