Renowned makeup artist Babar Zaheer has strongly criticized the wave of online hate directed at Mahira Khan during the promotional campaign of Neelofar, urging audiences to rethink toxic beauty standards and digital bullying.
Appearing on a podcast hosted by Muhammad Fahad Abid, Zaheer addressed the controversy surrounding Mahira Khan’s viral appearance, which sparked speculation about alleged cosmetic procedures.
He clarified that the look was created using a professional styling technique, not Botox or fillers. “What I did was stretch Mahira’s hair to give a more snatched look. It’s widely used internationally,” he explained.
Zaheer took responsibility for the styling choice but firmly rejected the extreme reactions that followed. “That doesn’t justify the level of hate,” he said, revealing that he received abusive messages, including threats and personal attacks.
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The makeup artist also shared the emotional toll the backlash took on him, particularly as he had recently stopped taking antidepressants at the time. He described the experience as overwhelming and damaging, highlighting the real impact of online harassment.
Addressing broader beauty standards, Zaheer challenged the obsession with perfection. “Beauty is not a complaint,” he said, advocating for acceptance of natural features like lines and pigmentation. He stressed that individuality defines real beauty, not artificial ideals.
He also pointed out that while public figures are accustomed to scrutiny, the intensity of online judgment can still have serious emotional consequences. “We put ourselves out there, but we’re still human. It does affect us,” he noted.
Toward the end of the conversation, Zaheer criticized the rise of sensationalist podcast culture in Pakistan. He argued that many platforms focus excessively on appearances rather than about life experiences and personal growth.
Highlighting the need for more constructive conversations, he urged content creators to shift focus toward achievements and positive narratives, particularly those representing Pakistan on global stages.
Despite the controversy, Zaheer concluded on a reflective note, emphasizing resilience, empathy, and continuous learning.