Aerie has launched a new campaign positioning itself against artificial intelligence in marketing. The brand has named Pamela Anderson as the face of the initiative.
The campaign, which features unretouched photography, directly challenges the industry’s growing use of AI-generated imagery. Aerie’s Chief Marketing Officer, Stacey McCormick, outlined the strategy behind this branding shift. The move aligns with the company’s long-standing commitment to body positivity and authentic representation.
By adopting an “anti-AI” message, Aerie aims to distinguish itself in a crowded retail market. The partnership with Anderson emphasizes a return to what the brand calls real human connection in advertising.