Milky fragrances are gaining popularity on social media platform TikTok, known as PerfumeTok. This trend focuses on perfumes with a creamy, milk-like texture rather than just scent notes.
The movement highlights a shift toward sensory experiences in fragrance. Textural qualities are becoming as important as traditional aromatic profiles.
One brand is credited with originating this style. Its products exemplify the creamy, opaque appearance that defines the trend.
Industry observers suggest these milky perfumes could become a widespread phenomenon. The trend reflects evolving consumer preferences in personal scent.