Violet Grey is expanding its retail presence with new store openings. The beauty retailer plans to grow its physical footprint in the coming year.
CEO Sherif Guirgis and president Tracy Kline outlined the company’s strategy for 2026. The approach focuses on curated in-store experiences and select product offerings.
The expansion marks a return to brick-and-mortar retail for the brand. New locations will feature the company’s signature edit of luxury beauty products.