Kylie Jenner remains involved with Kylie Cosmetics years after its major sale.
The reality television star sold a majority stake in her beauty brand to Coty Inc. for $600 million in 2020. She has since clarified her ongoing role with the company.
Jenner continues to serve as the brand’s creative director and spokesperson. Her responsibilities include product development and overall brand image.
The business arrangement allows Coty to handle manufacturing, distribution, and back-end operations. Jenner focuses on creative direction and marketing initiatives.
This structure follows a pattern common among celebrity-founded brands after corporate acquisitions. The founder often retains a significant creative and equity stake.
Kylie Cosmetics initially launched in 2015 with a line of lip kits. It rapidly expanded into a full cosmetics collection.
The brand’s evolution reflects broader trends in the beauty industry regarding celebrity influence and corporate partnerships.