Kriti Sanon Faces Backlash Over Raksha Bandhan Ad

Indian actress Kriti Sanon has faced criticism on social media over her appearance in a Raksha Bandhan advertisement for jewellery brand GIVA.

The Mimi actress featured in the festive campaign wearing an off-white bralette-style blouse with a cape and draped skirt. The advertisement also showed her tying a rakhi to a dog.

Social Media Users Question Advertisement

The campaign quickly attracted mixed reactions after appearing online. Some viewers criticised Kriti’s outfit and questioned whether the styling matched the traditional theme of Raksha Bandhan.

Several users also expressed dissatisfaction with the overall concept of the advertisement. Some called the campaign inappropriate, while others questioned its presentation of the festival.

Traditional Elements Become Part of Debate

Some social media users focused on the absence of traditional Raksha Bandhan elements in the advertisement.

Comments questioned why the campaign did not feature elements such as a puja thali and tilak. Others criticised the choice of outfit shown during the festive sequence.

The discussion centred on whether the campaign successfully represented the cultural and traditional aspects associated with Raksha Bandhan.

Dog’s Appearance Also Draws Attention

The advertisement’s inclusion of a dog also became a talking point online.

During the festive sequence, Kriti is shown with the pet before tying a rakhi to it. Some viewers questioned the creative decision, while others focused more on the actress’s styling and the campaign’s overall concept.

As the advertisement continued to circulate online, criticism was directed at both the campaign and the brand.

Kriti Sanon and GIVA Yet to Respond

Kriti Sanon has not publicly responded to the criticism surrounding the advertisement.

GIVA has also not issued a separate statement addressing the social media reactions.