The trailer for HBO’s upcoming “Harry Potter” series has set a new viewership record for the studio. It garnered over 277 million views in its first 24 hours online.
This debut surpasses all previous HBO trailer releases. It notably exceeds the premiere viewership for trailers of the network’s “Game of Thrones” franchise.
The series will adapt J.K. Rowling’s book series into a long-form television show. It promises a new cast and a decade-long production plan.