Alia Bhatt Celebrates Six Years of Ed-a-Mamma, Calls It Her ‘Little Baby’
Alia Bhatt is celebrating six years of her children’s clothing brand, Ed-a-Mamma. The actress marked the special occasion with a heartfelt Instagram post, looking back at how a small idea grew into a successful business.
She also shared pictures from the anniversary celebration. One photo showed Alia standing behind a two-tier birthday cake decorated with colourful sprinkles, pink ribbons and a “Turns 6” banner.
Alia Bhatt Looks Back on Ed-a-Mamma’s Journey
Reflecting on the brand’s early days, Alia remembered how a small team worked together to turn her idea into reality.
“Six years!!! I still remember when Ed-a-Mamma was just a bean of an idea and a handful of us trying to bring it to life,” she wrote.
The actress also thanked everyone who helped the brand grow. She showed appreciation for her team, customers and supporters who have stayed with the business since its early days.
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Alia Calls Ed-a-Mamma Her ‘Little Baby’
Alia shared an emotional message for the brand as it reached its sixth anniversary.
“Happy birthday, Ed-a-Mamma. You’ll always be my little baby,” she added.
Her words showed the personal value the business holds for her. Alia also praised the people behind the brand, recognising their hard work and support as key parts of its journey.
The anniversary post gave fans a closer look at the celebration and the actress’s gratitude towards the people who helped make her vision possible.

Ed-a-Mamma’s Growth as a Kidswear Brand
Alia founded Ed-a-Mamma as a children’s clothing brand. Over the past six years, the business has grown from an early idea into a recognised name in the kidswear market.
The venture also highlights Alia’s work beyond acting. Alongside her film career, she has continued to develop her business interests.
As Ed-a-Mamma celebrates another milestone, Alia’s message reflects her pride in the brand, the people behind it and the customers who have supported it over the years.