Unwell Beverage Faces Reported Shutdown
Alex Cooper’s Unwell Beverage company is reportedly shutting down. Sources close to retail partner Target shared this news with Bloomberg. The brand will end operations after releasing its final seasonal products. These Halloween-themed drinks will launch this fall.
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Nestlé and Cooper launched Unwell Beverage in 2025. They aimed to create drinks for busy modern lifestyles. The company initially sold hydration products. Later, it expanded into energy, focus, and protein beverages.
The Origins of the Brand
Cooper hosts the popular Call Her Daddy podcast. She noticed a major gap in the beverage industry. Many hydration and energy drinks targeted male audiences. She wanted to create products for a wider group of consumers.
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Cooper developed the concept while touring in 2024. A demanding schedule made staying hydrated very difficult. She struggled to find tasty drinks with proper hydration and low sugar.
Moving Forward in Media
This shutdown marks a setback for Cooper. However, her broader media brand remains active. She continues to expand the Unwell Network. This platform features popular podcasts from multiple creators